Instructify

April 22, 2009

Hello and greetings once again from my undisclosed, fortified location. As will happen from time to time, I started to feel the authorities closing in all around me. Men sporting both mustaches and sunglasses would stare at me for much longer than usual, ATMs would reject my cards, small electronic devices kept showing up in my apartment — I was getting the fear. Once again, I was in the grips of paranoia and panic because of copyright worries.

Phony intrigue aside, that weird déjà vu feeling is bound to creep up on you when you’re selecting an image for use. Have I seen this McDonalds Golden Arches®™© symbol somewhere before? TinEye reverse image search engine is a great tool to help you trace images back to their original source (and, in some cases, a higher resolution version that’s better than the one you started out with).

TinEye has plugins available for both Firefox and IE, as well as bookmarklets for other browsers, so you won’t need to keep returning to the main page to copy in a URL. That should save you a lot of time when you stumble across an image on the web.

Because TinEye is the first search engine to let you see how an image is being used by different users, you can really show students how images can evolve. This can effectively demonstrate the ideas of image accountability and integrity. Have your students search a somewhat notorious company’s logo, such as Enron, and see how it has been modified. That opens the door for you to field questions about trademarked logos being used for satire and parody. Aren’t you glad that I’m providing you with more work now? — NICK YINGLING

TinEye