Social Networking, the “Third Place,” and the Evolution of Communication
Posted October 15, 2007 · by Melissa T. · in social networking
I was writing to my father at the sideline of the soccer field Saturday and the dad sitting next to me commented. “I can’t remember the last time I received a letter.” he said, “seems to be a dying practice.” Indeed. The reason my father and I use snail-mail to converse is because we followed the trends in communication from letters mailed to letters faxed, to email and then, finally, IM. The quality of the communication was disappointing to both of us, so we’re back to writing… trading the timeliness of electronic communication for the depth of a written letter.
The New Media Consortium (NMC) just posted a thoughtful paper on just this subject. Social Networking, the “Third Place,” and the Evolution of Communication starts with a non-judgmental assessment of the changes to acceptable communication that mirrors the experience I have had with my father. There is a reduced “cost” in time, effort and attention in technology-mediated conversations. “With instant messaging, we understand that the other party’s attention may wander between messages in some cases and remain focused on us, as with a phone call, in others.” The article goes on to note that the context of a conversation, including the type of technology being used, impacts the “environmental context” of the conversation. An IM conversation will be different in tone from a phone conversation… just the difference in the expectations for attention to the other person can impact context.
This paper goes on to present the Internet as the “Third Place” (after home and work) where people can meet and connect. Beyond tracking the evolution of conversation (old-school) this part of the article claims new means of communication, new places to communicate, and new avenues of interaction afford us new ways of connecting that transcend the possibilities of traditional conversation. Skype, Twitter, YouTube, Facebook, Second Life, LinkedIn… possibilities for social and professional access are greater and the likelihood that you may create and maintain connections, share experiences, and perhaps, through the variety of media and length of interaction, create an even more significant connection that is possible with the written word alone.
As I read the questions for consideration I recall how I have bemoaned the potential loss of traditional modes of contact. Am I missing out on a potentially richer, sustained opportunity for interaction by shunning electronic modes of communication? NMC also raises questions about the nature of interpersonal interactions as well as the attractions and pitfalls of online communication. Take a look. What do you think?

